Starting tomorrow Target is premiering their first shoppable film! It is being produced by Phil Abraham (the director of "Mad Men") and is starring Kristen Bell. Basically, you can watch and shop all the products from the film at the same time. All you have to do is click on a product you like while watching, and you will be brought to the product page. The film will be broken down into three episodes.
I think this is amazing! There are so many times when I am watching a movie or a TV show, and I want to buy what a character is wearing. Leave it to Target to come up with another really creative shopping idea.
Here is a preview of the series:
Here is a link to the show's homepage: Shoppable film
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